The port of Viareggio will play host to a new Yacht Show called the Versilia Yachting Rendez-Vous this coming May 11-14th. The goal is to market and promote Italy’s high end yacht industry as well as the global yachting industry’s future and horizons. The Viareggio region is a large producer of some of the world’s prominent superyachts with renown builders such as Benetti operating shipyards in the area.
Viareggio was chosen specifically due to the rich shipbuilding heritage in the region. Benetti CEO Vincenzo Poerio said, “a significant part of the overall turnover from megayachts comes from here, thanks to the presence of a number of international super brands, and more than 1,400 businesses. Out of about 400 vessels, about 100 were built by boatyards located in Viareggio: this means 25% of the international total. Viareggio and Tuscany represent the productive district of the large boatyards that built yachts exported throughout the world.”
The Versilia Yachting Rendez-Vous will host around 100 medium to large sized megayachts and the experience will include multiple satellite events at different locations around the region during the four-day experience. Each satellite location will embody a certain yachting theme such as tenders and watertoys, superyacht marinas and facilities, superyacht components and equipment as well as the Italian coastal experience. Additionally, each day of the Rendez-Vous will support a unique theme ranging from design to art and fashion.
The Versilia Yachting Rendez-Vous is set to be a fantastic celebration of the region’s rich culture and yachting excellence.